I am StartupGuy
I start a fire with ice

Born: 29th July 19XX


November 15, 2019 StartupGuy0

We all love to craft our own ideas in order to build a niche, and that very much requires making some hard decisions. I mean…. Starting your own business is more than projecting numbers and looking at profits.

It could even mean leaving your current job. We may often crib about our boring work and horrible bosses. But are we driven enough to do something new out of boredom or passion?

If you’re confused and curious, consider these 10 important points to definitely add substance to your contemplation. Things to ponder over while quitting the job to start a business:


1. Are you ready for the bumpy ride?

Leaving behind the corporate league with one foot in the entrepreneurial journey is certainly a risky encounter. Are you actually ready to face the roller coaster ride of this new life? Business means that you will be on your own with nothing to fall back on. Are you ready for that?

2. Are You ready to take on multiple roles?

You’re soon going to be a boss, and that means wearing multiple hats. You will have to carry out several functions with or without resources at your disposal. This is until you start making those leaping gains. The experience of self-employment can prove to be more challenging than that of being an employee. Are you ready for that?

3. Are you willing to burn bridges for a better tomorrow?

Don’t resign abruptly from your current job until you’re sure that’s what you really want to do for the rest of your life. What if your employer could help launch you? You need to pull off a few stunts heroically. A new venture requires a breakthrough idea, support and effective execution. Are you ready to stake it all?

4. Are you ready to brush up on your skills frequently?

The market dynamics in this current scenario changes within a fraction of a second, calling for changing your strategy as and when. How comfortable would you be to rework on your own products, ideas and services, so they level with the brilliance prevailing in the market?

5. Are you ready for a new routine?

Starting a business from the scratch is going to surely take away most of your time, thus keeping you away from your family, friends and barricading your social life. You will have to evaluate and measure up the odds of risking your personal life to a certain extent in order to make it work. Are you ready for that?

6. Do you have enough resources for your new venture?

Having an idea is never enough but you are going to need efficient planning, implementation and adequate resources to run the show. Ask yourself the kind of resources that you have so as to push your venture ahead. Are they enough?

7. Are you ready for the grueling sessions?

Get ready for the grill. From selling the product to monitoring accounting and even advertising, you really gotta have all the answers!

8. Are you open to constructive and destructive criticism?

As an entrepreneur, you’ll need to be assertive and otherwise be able to accept other’s opinion about your work and products. Are you willing to take in the destructive criticism with grace?

9. Can you ignore euphemistic people or opponents?

Your success may bite your opponents hard. If people provide you with devastating information or hinder your vision, work and career, can you bypass them? Can you actually not give a damn?

10. Do you want this MORE than anything?

If this is what gives a kick, then you must invest in your venture and importantly, your future too. Ask yourself if you’re willing to let go the fancy frenzy of the corporate, and live a more rigorous but fulfilling life.

Are you sure about removing the corporate badge and entering the entrepreneurial space? If you’re not still, then reconsider your options again.


January 9, 2019 StartupGuy0

For decades, entrepreneurs have been creating brands that we have all enjoyed.

But how does this happen? How do people come up with ideas that untimely consume our lives and take over the retail market? It’s pretty simple, they find solutions to problems. That is the key to entrepreneurial success. Let’s look at one of my favorite successful brands:

When Steve Jobs and Steve Wozniak invented the Apple I computer, it started as a hobby. They eventually invented the Apple II which became the first personal computer with color graphics and a keyboard. They saw and problem, and then created a solution. That year, they had sales over 3 million dollars. Again, the key to the initial success of the Apple product was they solved a problem.

Most entrepreneurs are very creative people. Not only do they act differently, they think differently. They draw upon their personality traits to come up with ideas that can be either insane or genius, if not both. Even when their ideas are not an original thought, they tend to solve a problem.

Often times the problem was initially solved by someone else, and they improved upon it. The thing that most successful entrepreneurs have in common is they “JUST DO IT”. Just like the Nike slogan. There are so many people with great ideas, yet there are even more people that will give those people with great ideas, a reason that their idea will not work.

There will never be a shortage of people to discourage you from pursuing your dreams. You need to understand that most people don’t have the courage to start and stick with the ups and downs that come with being an entrepreneur or starting something of your own.

This is why there will always be employees and employers. So many people love the security of being able to show up and simply do a job. It rarely requires any planning, and usually requires the simple ability to follow basic instructions and do as you’re told.

Entrepreneurs sometimes learn as they go. Often times there are hard lessons of trial and error. You have to be determined and work hard. Most importantly, if you want to be a success, you can’t quit. It is for these reasons, that so many businesses do not make it.

Many people start a business and don’t have the financial or emotional support to keep it going during the difficult times. Most businesses will experience difficulties here and there. You can’t allow those times to discourage you. I love to look at the big picture.

The reason you started this business and birthed this baby. You saw a need and sought to fix a problem. The next step is to share your resolution with the world. In today’s world of social media. They have made sharing our business or product as easy as the click of a button.

This brings me to the next important point about being a successful entrepreneur. People have to know that you exist. What is the point of solving a problem that so many can benefit from if you are not able to share it with the people that need it most?

Marketing and advertising are so important to the business world that it is generally the largest business expense. Here are a few ways that you can market your business without having to pay a fortune. Embrace social media. There are so many social platforms out there that you can use to talk about who you are and what you are doing.

However, we can never forget about the value and importance of meeting people and talking about what you do and how you two can support each other. There are also the other ways to promote your business: television, radio, and print.

The key is to get your business in front of the world and show as many people as you can what it is that you do, or offer and how they benefit. The more people know about your product or services, the more sales you will have assumed that your product is good and that it does what you say it will do.

Now that you’ve got all of this, what can you do the maximize your opportunity for success? Always keep your big vision in sight. In business, things with inherently go wrong. Keeping the big vision insight will help you to stay on the right path despite the distractions and interruptions you may experience.

It may not be the course that you imagine, but the vision should always lead you back down the correct path. You will need the perseverance to keep moving forward. Sometimes things will get really challenging. You will need to commit yourself to move forward regardless of the discomfort and fear of failure.

Knowing that there will be more people that will encourage you to return to your 9 to 5 working for someone else than those that will encourage you to stay focused on your dream and keep working at it; you must learn to encourage and support yourself through your entrepreneurial endeavors.

Staying focused is going to be very difficult, but necessary. Entrepreneurs are always on. You are the brand, and whatever you are going through personally, you must keep the success of the brand in the forefront of your mind. One of the best ways to stay focused is to create a to-do list. I generally store my list in the notes section of my phone. This way it is always with me and I have the ability to keep it constantly updated.

You will find yourself bombarded with inbox messages and social media posts. You need to be mindful that not only will those constant notifications distract you, but somehow those notifications become others’ to-do list for you. if you aren’t careful, it can easily take priority over your own to do list.

On Sunday nights I plan out accomplishments I want to achieve during the week. Monday mornings, I prioritize what I plan to do during the days, and create time blocks for me to stay focused on those things. I also take the time to schedule breaks.

The mind can only be so great at extended periods of times. Breaks are a very important part of being able to rejuvenate your thoughts and to refocus.


December 24, 2018 StartupGuy2

Today I’m sharing my biggest lessons from my startup activities since 2016.

These were and are true for me — some or all of them may be completely untrue for someone else:

  1. You have to learn to work under pressure, and perform well. When your back is against the wall, use the wall as a backrest.
  2. #1 startup killer — not being able to distinguish between feedback and noise.
  3. Don’t ever lose focus.
  4. You’re going to experience financial insecurity for a long period of time — you’ll get used to it eventually.
  5. Time is your most expensive resource.
  6. Easily the best advice I have ever received: You meet people whether you want to or not. You have no idea what the person in front of you knows, or how they can help you — Ask questions.
  7. The term Future is what happens up to 6–12 months ahead. Don’t worry about what comes after.
  8. Answering “I don’t know” means you’ve discovered a new question you need to explore, and that’s a wonderful thing.
  9. Grow your company naturally, as your business grows, not because other people are growing theirs.
  10. Get ready for sleepless nights filled with all-consuming thoughts and concerns. Sometimes for weeks.
  11. I found the harder you work, the less you feel you’re working.
  12. Vision != Blindness. Think big, dream high — but don’t be blind or stubborn.
  13. Successes are momentary and feel good. Failures are memorable and painful.
  14. Enjoy the journey.
  15. Acquire the art of smiling when things are really shit.
  16. Actually, smile more regardless of the situation, people have a thing for smiling.
  17. Share with people what you are doing now, what you need and where you want to be.
  18. Be prepared with your three wishes, for when you’ll meet a Genie. You will.
  19. Do yourself a favor, and teach yourself to self-promote. I know how hard it is.
  20. Conferences are for people who have time for them.
  21. Office = Home.
  22. Coffee shops are expensive, and will give you a caffeine problem.
  23. Don’t forget to invest in yourself — have hobbies and fields of interests that aren’t related to your startup or market.
  24. Luck only comes to those who try.
  25. Apathy is a gift; it’s easier if you are an apathetic person.
  26. Jeff Bezos said “Your margin is my opportunity” — Invest in growth.
  27. You don’t have to rest — you have to make sure you don’t get burned-out.
  28. You are so deep inside everything that happens with your startup. Every once in awhile stop to look at things from the outside — the bigger picture.
  29. Always know where you want your startup to be 3,6,12 months from now, and define what you need in order to get there.
  30. Measure your own work.

I’m now learning my next 31 lessons

"Being entrepreneur is a not a child’s play. You cannot sit and crib at the losses and bad experiences; you need to develop a thick skin that keeps you well on the track. Not only for your sanity, but to keep calm and those around you who are working with you to build your vision."


December 23, 2018 StartupGuy0


StartupGuy shares hardcore truth about being a startup entrepreneur

Life is tough as hell …. Life as an entrepreneur is even more tougher. Your only safety net is you. There is no health plan with 25 sick days, no paid vacation … nothing. It’s just you are working, working and working round the clock.

It’s up to you if you are going to make it!!
All you get is what you bring to the fight. And the fight gets better every single day. Every day you are learning a new business lesson – some good, some bad and some, very, very, ugly.

With a lot of youngsters moving towards becoming entrepreneurs, it had struck me to write a quick, informative article to those who are thinking about doing something on their own.

Remember, failure is a part of the journey
There is no success formula without falling; it is as simple as that. You are going to fail and guess what? It is good. Failure gives you direction. With failure, the universe is telling you to do something different. Without failure, how would you know what will succeed, or what your customers want? If you think that entrepreneurs have built their empire without failing, then you are wrong. Fail, learn, and gain the experience of not repeating the same mistakes. That is the winning formula to become successful.

Get a THICK skin
Being entrepreneur is a not a child’s play. You cannot sit and crib at the losses and bad experiences; you need to develop a thick skin that keeps you well on the track. Not only for your sanity, but to keep calm and those around you who are working with you to build your vision.

There should be NO room for negativity
We all know that it is impossible to not to feel down and negative. However, it takes a strong willed person to focus on the positives. If you fall into negativity, you are bound to make wrong decisions for your business. You need to surround yourself with positive people, and positive atmosphere is essential for the growth of good business. This practice really works and you will eventually see the difference.

Get into LISTENING practice
A successful entrepreneur is a good listener. Period!! In order to get your brand noticed and your customer to use your products and services, you need to know how to create value. The only way to gauge this is to learn from your customers. Ask the vendors/clients/customers about how they feel about your products and services. Get the feedback and listen to their requirements. Surely, there is a room for improvement and that is how you succeed in your business plan.

GET a Life
It is obvious that starting own business needs putting in 24 hours around the week. But you have a life beyond that. There is no denying the fact that you are hardworking, letting no stone not turned. But take out time for your family and friends. They are your support system when things go wrong, so make time for them. There will always be a hustle in your life, since you are putting brick by brick for your venture. Having a good support system is immensely important.

This is your game. Plan and play it well and you will see success.


December 23, 2018 StartupGuy0

Having attended the Africa 2018 Forum held in Egypt under the high patronage of HE President Abdel Fattah Al Sisi in early December 2018, I got to have a very lovely startup conversation with Mr Alaa Moustafa, who is a Business Support Manager at Egypt’s Technology Innovation and Entrepreneurship Center (TIEC). Alaa was moderating my session during the World Youth Forum under the creativity pillar where I made a talk about the role of Startups in global economic development.

I also got to learn a bit more about TIEC’s exciting initiatives including the the African App Launchpad (AAL) initiative, an Africa-wide platform aiming to build capacity of Egyptian and African youth and foster establishment of sustainable Egyptian and African startups in the area of the advanced ever-changing app and game technologies.

AAL targets building capacity of ten thousand learners and establishing one hundred startups. AAL works by availing a high-quality, technology-learning online platform through crowd-sourcing top online content developed by prestigious universities and leading companies, and delivered through three leading MOOCs; Coursera, edX, and Udacity. This initiative was launched as a culmination of the recommendations made During the World Youth Forum.

In this blog, I am going to share some serious learning about launching your app. I hope you enjoy this article. Please do share your views and comments…

The lean startup methodology is to develop quickly, iterate quicker, and learn at the speed of light. It’s very rare to get things right first time, which is why you need to be quick to change and learn – most importantly don’t make the same mistakes. Some startups don’t have the luxury of continuous development, because of depletion of runway, and so never crack it and fail. So here’s some of my advice, from StartupApp’s developments to make sure you get some key things right first time for your app.

Make the value immediately accessible

We were guilty of making the first version of our product land on a profile page for the user. The thinking was that it immediately personalised the experience. However we soon learnt the hard way, and that is with apps, you have around 10 seconds to convince someone your app is worth keeping. How do you do that? Show them the value immediately. Ideally the value will of been effectively communicated in the marketing, but those who followed through to download need to see and feel the value for themselves. Whatever the value in your service, make it super easy to understand the quickest thing the user accesses.

Don’t assume you’ve got a good Product – Market fit

When in startup mode, it can be easy to become obsessed that what you’re doing is right. I mean, you’ve made all the plans, gone over it all in your head and it sounds exactly like something the world needs? This is a common mistake that, particularly for introverts, is hard to overcome. This is because it involves stepping out of your own mindspace and communicating with others. Of course, when we create, we’re innovating and that has to come from one person or persons, but don’t just assume you’ve cracked it.

Even experts in their field will seek validation for theories or work they put forward, and at the earliest of stages, you’re thinking shouldn’t be any different. What you risk is spending time and effort bringing a product to the market that you find out no one really needs, despite all the evidence you’ve done internally pointing to the contrary. Be prepared to work with your market along your development journey and listen to them to find the solution that they want, not what you think they want. This will increase the likelihood of your final product being relevant and sticky and so able to achieve growth.

Make sharing really easy.

The key to most apps’ success is how quickly you can make it go viral. Now there’s no secret formula for this, and if I’d cracked it, I’d be selling it for billions, not blogging about it. There are some simple things you can do however to aid that process and get a strong viral coefficient. It starts with making any sharing functionality you have very easy to access and accessible when the user would want to share it.

Leveraging any users network is powerful, so integrating with a user’s network on Facebook, Twitter and Whatsapp for example are great tools and if placed appropriately will be used. What you’re looking to achieve is hammering home the value of your proposition, for the user to go… wow! I need to show someone this.

It’s at that exact point, your integrations or sharing mechanisms need to be there to help the user quickly and easily share that value. This is the creme de la crem of marketing for your start-up because it’s recommendations from trusted sources. You’ve not sold anything and your value is doing the talking. Get this right and you’re laughing.

Be aware of the unforeseen

So wrapping up this blog is a point that does a circle back to my opening comments. Building lean and validating as you go is key because I can’t stress it enough… there WILL be problems and new pieces of feedback that you wouldn’t of even thought of.

Keeping a lean mentality and process will help you deal with the unexpected, so you’re efficiently positioned to react appropriately.  This is the most proactive you can be in this situation and in all honesty, I wish my team and I had this mentality when we started. But that’s the power of hindsight and fortunately it’s not too late for us, so it’s exactly how we’ve been working for the past year.


November 13, 2018 StartupGuy0

I was recently invited to Sharm El Sheik in Egypt to speak at the World Youth Forum, an event attended by over 5000 leaders from around the world organised under the auspices of the leadership of HE President Abdel Fattah Al Sisi. I spoke under the creativity pillar on the topic of the importance of startups in global economic development.


I put this short note together to share a my thoughts on Egypt startup ecosystem.

Disclaimer: this post is by no mean exhaustive, there is a lot more to say ; just some food for thought.

Egypt currently ranks 120 in the ease of doing business index. Often times, people confuse ease-of-doing-business and healthy entrepreneurial ecosystem, and the criteria of the latter are very different from the former.

While Egypt has consistently ranked in the top 120 of ease-of-doing-business index, and has a nascent and growing entrepreneurial ecosystem, it is still lacking quantity in some of the ingredients for a healthy entrepreneurial ecosystem. But I must say that work is being done on the ground, evidently so.

Although it was my very first time visiting the Northern African country, I loved the experience apart from the scenic beauty but it’s rich history and the energy among young people.

While I was speaking at one of the sessions moderated by Mr Alaa Mostafa, sharing the stage with Dr Susan Amat and Mr Ahmed Alfi, I made the recommendations that an Africa-wide initiative for startups be established so as to promote intercontinental trade and cooperation as well as value exchange. I am happy that my recommendations where adopted by the organising committee and where subsequently presented to the President.

Five days after the conclusion of the World Youth Forum, a decision had been made to host the first Africa wide startup event in December (we are currently looking for startups who are interested to participate, you can shoot an email to me via for more details)

A few years ago – 3 to be exact, I wanted to visit to Egypt but unfortunately the ecosystem was all but non-existent at the time. The government  was desperately trying to grow a very nascent environment but every vertical remained extremely siloed.

Fast forward three years and any newcomer to the city of Cairo would be shocked to hear that Egypt ever lacked a startup scene and an entrepreneurial flair. The community is enormous now and the country’s entrepreneurial buzz is palpable – especially in Cairo. This is truly an exciting time for Egypt–and these are the four main components that will keep the system thriving.

1. Talent

According to the Global Entrepreneurship Monitor, as of 2017 73% of young Egyptians have a heart for entrepreneurship.

One of the biggest gripes of the ecosystem is retention of talent. Most founders who started their company in Egypt would eventually leave for other countries, due the fact that the infrastructure and funding environment could not handle their growth. So when I see foreign startup founders actually coming in to Egypt, that gives me hope.

2. Money

The funding environment used to be dominated by a few firms. Now, this once tightly-held oligopoly is being superseded by a fresh new batch of “rising star” VC firms. Also throwing their hat in the ring are the investing arms of large organisations who have made waves recently by actively investing in local startups.

3. Infrastructure

There are currently over 50 co-working spaces, accelerators, incubators and innovation labs in Egypt. Back in the day, there was only one.

Today there are dozens available, ranging from the smaller local spaces to global operators. Joining the party are a number of accelerator and corporate innovation programs. Finally, there also exists a wealth of government-assisted programs including World Youth Forum Startup Vein.

4. Support

The support for startups in Egypt is increasing as more and more partners come aboard. With the World Youth Forum taking a premier position in the world as the must attend event attracting thousands of participants from around the world, I believe that Egypt is geared to be a hub for Arab-Africa startups.

Egypt is opening it’s country and has shown us that they are serious about youth and startup empowerment.


I will keep writing about the experience and relationship I have with the Arab State. Stay tuned.


May 10, 2018 StartupGuy0

StartupApp, is a collaboration platform and workspaces for entrepreneurs and founders to use to support their business and share creative ideas, based in Johannesburg.

StartupApp, the “one-stop shop for startups, entrepreneurs & the self-start society” which was launched back in April 2016 has recently unveiled the collaboration element of the site, which will allow members to add projects and connect and collaborate together to help bring their ideas to life.

The primary objective of StartupApp is to inspire, support and motivate people across South Africa to fully realise their self start potential. As Sandile Shabangu, a Founder of the platform explained, they are looking to make a long term social impact:
“Many people have great creative ideas but are baffled by the bureaucracy, obstacles and even terminology which exists and which acts like a barrier, preventing them from going any further with their ideas. In a nutshell, the ethos behind StartupApp and the self start society is to remove those barriers and to provide a place where those creative ideas can take root and grow.

We are aiming to bring together all people with ideas – be they exploring their creative potential for the first time, or an experienced self starter or entrepreneur. Fundamentally, StartupApp is a place where self starters and great minds can come together, to collaborate on their big ideas and make them more of a reality.”

The StartupApp collaboration platform provides a unique dedicated space where projects and ideas can be worked on; where connections between self starters can be made and where all the tips, resources and tools needed are signposted. Users can create public and private workspaces, request to help others, and seek collaborators to help make their own ideas a reality. If help is only needed with certain aspects of a project or business, bespoke workspaces can be created which are specific to an individual’s own needs.

There is a train of thought that society is broken, that the economy will continue to drag its feet and that employment will be hard to find; however, with the launch of their collaboration platform, StartupApp believes they are helping potential self starters and entrepreneurs everywhere get that little bit closer to doing their own thing and making their ideas a reality.

At The Startup Magazine we believe that the collaboration platform and workspaces created by StartupApp is a fantastic opportunity for entrepreneurs and self starters to use. We aim to cover and show support to any hub and collaboration platform available for startups to work with and share creative ideas.  The Startup Magazine have covered several different workspaces around Southern Africa.

Finally we strongly encourage you to have a look at StartupApp platform, and maybe share your creative ideas, and collaborate with great minds.

April 24, 2018 StartupGuy0

The success of your business depends on many factors which must be juggles to keep good order and maintain your company’s growth and profitability. However, when you do identify an issue that needs your attention, it is important to find the cause and act quickly to stop it affecting the rest of the company.

Productivity variations is one area that can cause management concern, and trying to get understand the cause and resolve the problems is vital. Here are some tips to improving your company’s productivity.


Increase Leads

Sometimes, the cause isn’t in the company, but where the work is coming from. If you are starting to see leads dry up, you will have to find new ways to generate more business. You can do this in many ways: increasing advertising, reviewing your marketing strategy, and seeking feedback from your customers to develop relationships to retain their business.

If you have already got a fleet of cars from a reputable company such as Fourways Toyota, you can dispatch your sales team to generate more leads from customers. You can set up sales areas in shopping centres and supermarkets to get your brand in front of a wider audience.

Starting Employee Reward Schemes

If you are finding that the lack of productivity is in the company itself, then there are ways to improve the morale and speed of your workers. One of the best ways is to set up an employees’ reward scheme to reward the worker who is the most productive a gift or monetary prize at the end of each month.

It can greatly increase the productivity of the workers; however, you should monitor the process to make sure that the quality of the product is still high.

Manage Effectively

Speak to your managers and see how they are managing their team; poor management can be a key factor in the decline of morale and productivity. You want the employees to be managed effectively, without being micromanaged.

Putting too much pressure on your workers will have a negative effect on their output, so you will need to change how your managers do their job.

Invest in the Right Equipment

If your employees don’t have the correct tools to do their job, then the production can be affected. Take a look at the tools and software they are using and see if it can be improved or replaced.

By doing this, you can make the process faster and therefore increase the production rate of your workers. You need to ensure that any new equipment or software work effectively before it is used, or you might have more delays as they iron out any issues.

Having a happy and productive workforce is one of the best ways to keep your company moving in the right direction. With a little work and some investigation, you can quickly get to the bottom of the problem and take action to resolve it as soon as possible.

April 24, 2018 StartupGuy0

Johannesburg, 12 April, a global platform for the international consulting industry, has made a foray into the South African market. The launch of expands the startup’s online footprint to cover Africa’s most important market for consulting services.

With an estimated size of around $1.3 billion, South Africa is Africa’s largest management consulting market by revenue, accounting for over half of the continent’s overall industry. South Africa’s advisory market has seen growth in recent years, advancing the maturity of the industry in both services and operations, with the majority of the globe’s top 50 consulting firms being active in the country today.

“South Africa is one of the more mature consulting industries in the world, and one that is set to gain importance as Africa grows its population and prosperity in the coming decades,” says Larry Zeenny, co-founder of “With the launch of a dedicated platform for the South African market, we aim at becoming the market’s preferred online portal for reference, serving the interests of consultants – both external and internal advisors – job seekers and students, as well as clients of consulting firms.”

Besides providing visitors with the latest news of the industry, will facilitate the matching process for candidates seeking jobs at the top of the industry by providing an overview of consultancy jobs in South Africa. Further, a research team with a track record at strategy consulting firms and the Big Four will conduct proprietary research on the market, as well as work with consultancies on analysis and thought leadership.

Launched in 2017, works with over 150 leading consulting firms globally, with a number of high-profile names committing their support to the South African platform as founding partners. “We are proud to partner with many of the top names in the industry, and look forward to representing their interests in South Africa,” says Zeenny. Among the companies that are part of’s roster of clients are Accenture, Bain & Company, Boston Consulting Group, Deloitte, EY, FTI Consulting, KPMG, McKinsey & Company and PwC.

The launch in South Africa builds on successful consulting platforms in Europe and follows shortly after launched across four regions: Asia, the Middle East, India and Latin America. Next month, the global startup will launch in the US and Canada, among others. “Partnering with the industry’s leaders, our mission is to become the globe’s premier network of platforms for the consultancy profession. Adding South Africa to our footprint is an important next step in realising that ambition,” says Zeenny.

About is an online platform for South Africa’s advisory and consulting industry. The website presents the latest news and trends in the sector, follows the developments and publications of consulting firms across industries and functional areas and provides an overview of career opportunities for professionals interested in working in consultancy. is a part of, a global network of consulting platforms with a presence on six continents.

Follow on Twitter, Facebook and LinkedIn.

April 20, 2018 StartupGuy0

When it comes to marketing your business online, there are a number of options to consider. Of course, starting with a well-designed website is the most sensible option, and then pay-per-click, search engine optimisation and content marketing usually follow suit. Another technique that you should take advantage of is social media marketing. Below, we’ve rounded up the reasons why.

Social media marketing

Raise the profile of your business

Social media marketing is one of the most effective ways to raise the profile of your business and put your products and services in the eyes of new customers. Use hashtags, take advantage of Twitter and Facebook advertising, follow relevant users in your industry to get their attention, and build a content marketing strategy that’s centred on sharing engaging, valuable content.

Promote special offers and discounts

One of the best ways to build a following on social media is to run a competition or promote an impressive discount or special offer. Such techniques generate shares and engagement, allowing you to build an audience and keep customers on your side. And, if you’re running a special offer and want it to reach as many people as you can, then pair it with the marketing services provided by Groupon and its Merchant tools. There, you’ll be able to list your special offer or discount as a Groupon product, and find new customers from across your local area, or even nationally.

Connect with customers

Building relationships with your customers is essential if you want them to be loyal and choose you over competitors, and social media is one of the best ways to do that. In the past, you may have got to know your customers when they called into your bricks and mortar store for a cup of coffee – this is the digital equivalent. Engage with your followers using polls, asking questions and sharing updates on your journey as a business, and don’t be afraid of reaching out to customers personally.

Give you insights into your customers’ wants and needs

Another valuable benefit to social media marketing is the ability to see what your customers want and need from your brand. If you work in the fashion industry and your followers are tweeting about a new celebrity fashion trend, for example, then you can take their comments and adapt your products accordingly. Having such an intimate insight into the market is incredibly valuable.

Make you more competitive

The last, but certainly by no means least, point to raise on this list is competition. If you know that your competitors are using social media effectively, and generating a return on their investment, then it is essential that you invest in social media marketing. Even if they’re not using social media effectively, they could in the future, so get a head start and build your following as soon as you can.

The benefits of social media for small businesses are endless, so try it for yourself and see how quickly you can build an audience and increase your sales figures as a result.