As founders, one of the most difficult decisions we face that the early-stage of a startup is how to split equity amongst the founding team. Often the most simple route is a straight split. But this can lead to fundamental problems later on in the...
We all want to be the startup that delivers an experience so frictionless that it disrupts a decades old industry. Uber, Apple, and Amazon are the envy of the business world. Their business models are dissected and scoured for crumbs that will lead other entrepreneurs and...