My top three survival tips for startups

My top three survival tips for startups

Startups are the place to be in today’s day and time. But have you ever pondered over what make one startup better than the other. What is the secret recipe that one startup grows while another fails? Well we found out that the secret recipe lies in the DNA of every startup. And, it is as simple as Charles Darwin’s quote about the evolution of mankind – “Survival of the Fittest”

Survival is the basic technique that guides and governs people, place and things to keep moving ahead and startups are no exception to this rule. I have enlisted a few survival tricks that all startups believe in:

1. Make the first move
Be prompt with your ideas and be the one to make the first move. Start building up on your idea and launch the product in a pilot as soon as you think it is ready. Don’t sleep over your ideas. Pick good co-founders if it is difficult to fly solo. But ensure that your goals are aligned with those of your co-founders. Let your ideas evolve and keep tracking all that your users might want from your product or service.

2. Customer is the King
A famous quote mentions, customer is the king and very rightly so. Hence, it is very important to cater to the wishes of your customers and it is even more important to reward the ones that love your work. Make sure that your pre and post sales service is equally good. While you are at it, make sure that you don’t overspend. As a startup always keep your finances in check.

3. Don’t Give Up
The way to your goal is often filled with distractions, that is how the devil plays its game. But as a startup founder avoid distractions at all costs. And more importantly don’t get demoralized. Fight your demons and keep moving ahead don’t get bogged down at any point because tough situations don’t last but tough people do.

As Swami Vivekananda once said, “Arise, awake and stop not till the goal is reached.” So just find your dream and go ahead and chase it. At the end you will realize that it was worth all the sacrifices that you might have made on the way.

Wishing you all the best for the new year!

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